Chanel
Overview
CHANEL underwent extensive boutique expansion across Greater China markets, prompting its Retail Fashion team to implement a year-long boutique pre-opening training for 1000 fashion advisors and retail leaders. The program aligned their understanding of brand values, build resilience, and cultivate top-level luxury service delivery. This was crucial in addressing time-bound challenges and fostering cohesion between new team members and experienced leaders during the pre-opening phase.
Component
CHANEL Branding Orientation, Product Knowledge, and Selling Skills
Luxury, Art and Styling • Client-centric Service Excellence
After Sales Services and Loyalty Management
Pre-opening In-store Field Coaching and Team Building
Impact
Team momentum instilling a sense of motivation and readiness for successful boutique pre-openings. With a highly skilled, engaged, and motivated team in each boutique, CHANEL was able to elevate its luxury experience to guests and contribute to the success of opening events in Hong Kong, Macau, Beijing, Shanghai, and Taiwan, paved the way for CHANEL's continued growth in the region.
